When you sell online, your packaging is the first physical thing that your customers will come into contact with. For this reason, it is important to make a good first impression. Here is a list of my recommendations for purchasing your packaging. These items range from necessary things like boxes and tape, to more frivolous, fun things like stamps and confetti. Hopefully this will help spark some ideas for the packaging of your orders.
- Let’s start of with the bare bones of packaging: a box or mailing bag. I get all of my boxes from ULINE. They are inexpensive and do the job. I recommend the brown corrugated boxes, although they do have nicer white ones if you want to splurge a little. They also have a wide selection of mailing bags, I’ve purchased their poly mailers before and never had any issues with using them to ship clothes.
- Packaging tape. I get my packaging tape from the local dollar store. It gets the job done and it’s even cheaper than the 3 pack at Walmart.
- Labels. I love using peel-and-stick labels for shipping, it makes everything look professional and it speeds up the packaging process (and who doesn’t want that?) I purchased these from AAShippingSupplies on Etsy and they work perfectly.
You should be using these.
These items, while not absolutely necessary, are highly recommended. They will add to the professionalism and quality of your brand.
- Tissue paper. I buy all of my tissue paper from the same place I get my boxes, ULINE. Tissue papers serves a dual purpose: Protecting and presenting the item. It is a truth universally acknowledged that tissue paper makes any gift look better, so why wouldn’t you use it for your packaging? ULINE offers your typical white, as well as 22 other colors. The white sheets even come in 6 different colors. You can find them all here.
- Business cards. I’ve used both Moo, and Vistaprint. My recommendation is to use Vistaprint. Yes, Moo business cards are very nice, but you pay for that luxury, and I think Vistaprint makes beautiful business cards. My number one tip: Do not use any of Vistaprint’s premade templates. Everyone has seen them. They’re generic. And you can do better.
Want to add a little something special? That’s what this list is for. But remember, stick to your branding and don’t go too crazy.
- Have custom stamps or stickers made to stick to the side of the package! Customers will be impressed before they even open the box.
- Use fun ribbon or baker’s twine to wrap up your package with a flourish. I love Caramelos for all of your trimming needs. Velvet ribbon, twine, tinsel, they are your one-stop shop!
- Make opening a box a party! Sprinkle some glitter or confetti to add a touch of whimsy. I’m partial to the jumbo confetti over at Poppies for Grace.
- You may also opt to include a thank you card as a token of your gratitude. Nothing like a handwritten note to remind your customer that their item didn’t come from a big company.
- If you sell smaller items, you might want to look into purchasing jewelry boxes or small cellophane bags to present your items. These are also available at a great price from ULINE.
I hope that this post has given you some ideas for your packaging. Shipping can be a boring task, but why not spice it up with some ribbon or a good business card? Investments in your product presentation are never wasted.